Journal Title：International Journal Of Advertising

The International Journal of Advertising is an academic journal dedicated to research in the field of advertising, providing a platform for experts and scholars in the advertising industry to publish high-quality research results. This magazine covers multiple fields such as advertising media, direct sales, promotion, sponsorship, public relations, and integrated marketing, dedicated to exploring various aspects of the advertising industry and its impact on consumer behavior, brand management, and social culture.

The magazine background is closely related to the rapid development of Internet technology. The prosperity of the Internet advertising industry provides a rich research scene for advertising research, and also promotes the in-depth and rich research at home and abroad. With the diversified development of social media, short and long videos, and e-commerce, Internet advertising continues to explore business boundaries, and the media industry and consumer behavior have changed under the impetus of new technologies.

《國際廣告學刊雜志》（International Journal of Advertising）是一份專注于廣告領域研究的學術期刊，它為廣告學界的專家學者提供了一個發表高質量研究成果的平臺。該雜志涵蓋了廣告媒介、直銷、促銷、贊助、公共關系、整合營銷等多個領域，致力于探索廣告行業的各個方面及其對消費者行為、品牌管理和社會文化的影響。

雜志背景與互聯網技術的快速發展緊密相關，互聯網廣告行業的繁榮發展為廣告研究提供了豐富的研究場景，同時也推動了國內外研究的深入和豐富度。隨著社交媒體、長短視頻、電子商務的多樣化發展，互聯網廣告不斷探索業務邊界，媒體行業和消費者行為都在新技術的推動下發生改變 。

International Journal Of Advertising創刊于1982年，由Taylor & Francis出版商出版，收稿方向涵蓋Multiple全領域，此刊是中等級別的SCI期刊，所以過審相對來講不是特別難，但是該刊專業認可度不錯，仍然是一本值得選擇的SCI期刊 。平均審稿速度 ，影響因子指數5.3，該期刊近期沒有被列入國際期刊預警名單，廣大學者值得一試。